Here I am testing the Nikon remote which fires my Nikon 700 remotely.
As you can see, Santa is not impressed at all with my tech y gadgets.
While, I thought it to be pretty neat to be able to fire the camera from across the room, he just sat and looked blankly back at me. Guess compared to a flying sleigh and reindeer it is pretty lame.
Your Customers Are Not Impressed Either
Yes it is the same way with our clients and customers. What is important to us as photographers generally falls on deaf ears when it come to our equipment, or technology in the eyes of clients or customers. We can talk all day that we use a Canon Mark ll xyz, Or, that we have this or that. It means nothing to them. They are commissioning you for the result only, and how they are treated during the whole time you work with them.
What will impress them is the experience while they are with you. Not just once, but throughout the various times of being together.
If emotionally you live "atop the mountain" and your ego overshadows the way you act or treat your client, don't expect them to be repeat customers no matter your level of expertise.
If you are indecisive, and inattentive, they will not be back. Sort of like the old saying, "treat guests as family, and family as guests." Your goal is to provide the feeling of the "pampered guest". If you failed etiquette training...go get a book. Because their feelings are what will bring them back again and again, and what's even more important they will bring in others.
There is more psychology to portrait photography than photography. You must know your craft, that goes without saying. Knowing to the point that you don't have to think about what your doing while your doing it.
Your customer will remember the experience long after the cost is forgotten. And they sure don't care what you used.
Some photographers say "I have the GREAT Quality"?? Compared to what?
What is Quality
Some words just have no real meaning. Sort of like the word "Quality".
That word is the most over used, empty word in advertising or speech when talking about the products you market. You don't have high quality, or the best quality.
What is Quality really?
An under-exposed, off-color images might be better quality than a cave drawing.
Or, your image might be as perfect as the Mons Lisa, but it really cannot be defined with a word. It cannot be defined in print, it has to be proven by deeds.
Quality is fully in the eye of the beholder. One customer may like 2:1 ratio lighting while others like more drama, but it is your style that you are selling, not the quality.
Just don't use the word, period, but rather use what the service is that separates you from the pack. If you have not created some, then create one.
Always try to direct the thought of the customer to "what's in it for them" and that I am the only one that can give it to you. Sell the sizzle, not the bacon.
The top photographic customers of today are ery sensitive to digital photography, cause they can do it. They feel very smart that they too can create images. How and what you create will make the difference if they are to be your life long customer or not. They will expect intelligence in your service, apparel, and the conditions around your business as well as your product.
Fall short in any of their minds ideas, and you will not gain a customer. These are just some of the legs in the Marketing Of Your Business.
Marketing as a whole is the "Creating an Image or Feeling in the MIND of a potential customer of your business".
Everything must go together to provide this impression.
Enjoy your Christmas Season, and be ready to start organizing and planning your business presentations for the next year.
Happy Holidays,
Bruce
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