March

Gotta Love Florida

There is always something going  on 

 

This was taken at a market called "Flywheeler's"..and if you can't find it there, you didn't need it anyway.  well over 500 vendors selling anything and everything from antique tractors to ball bearings.  Many images made for interesting photographs, and or textures for use in other images.

                                              Visiting the Manatees.

The viewing platform to see the matatees is located at the power plant for Tampa, Florida.  They collect there due to the warm discharge water from the plant.  Also many other fish do to.  I saw a 6 ft Tarpon swim by and at least an 8 ft reef shark

Then on day we went to the free water show on Sarasota Bay which the show was free and very good.  All collage and high school kids that put on a really great show..

Another day, went to a hugh antique car show where there were well over 1,000 cars of every year and make.  I love hood ornaments.  Here are a couple that I worked up in Photoshop. 

Love Emerson Point Preserve.

Only about 4 miles from our campground it is a birding trail, as well as a nature preserve.  below is a minds idea that came from several image made there.

Just got back from fishing there this afternoon where the biting was great, but the catching was poor....

Two more weeks and we have to fly home for a bit to do some work.....yuk!

Hope this finds all doing well and glad to hear what the media is telling us that the economy is getting better.   Better than what...down here you would not believe all of the BIG boats from 20,k all the way up to MILLIONS....   Every marina is FULL..and there are many, many marinas.  You would never know things were down, down here, except for the fact that groceries are 20% higher across the board.

We will try and bring some sunshine to Indiana when we come.

Have a great Day,


BD Roberts, M.Photog. CPP

A Feathery Fish Story

It is well known to those around me, and a few others, that I love to fish.


Yes! I love to fish.  Preferably with a fly rod, however being in Florida at the present I am a total stranger to saltwater fly fishing so I leave that segment alone even though our motor home is only yards away from the water, I am not tempted to show my lack of knowledge to that segment of the sport.  It is, of course, a perfect place to use live bait on a drop sinker with a floater line above holding a hook for bait which in this case will be live shrimp.


Where we are staying is just across the Sky-way Bridge connecting St. Petersburg peninsula with the mainland south towards Bradenton.  Between the bridge and Bradenton there is a town called Palmetto.  Check it out on Google Earth when you have a chance.  Palmetto is just a dot in the interconnecting dots that are towns running the Gulf coast from Tarpon Springs all the way down to the Everglades south of Ft Meyers.  If you don't leave the main highways of I75 or US 41 you never know when you leave one town and enter another.


But back to the fish story.

Yesterday, January 4th, it warmed up to 73, or so and in the afternoon around 3 o'clock, I decided to try fishing off of the man made spit of land running due west and out into the back bay that all but surrounds this park and is only a block from our rental postage stamp of ground.


Fishing was planned ahead, as having purchased only a single dozen of live shrimp from the local bait shop earlier in the day in preparation. Twelve prawn sized beauties almost transparent in color, swimming around inside the blue and white live bait bucket with a red latching access cover in the middle of the top.


The sun was warm on my face as I loaded my two rods, one heavy deep sea spinning, and one medium, open faced spinning rod.  My small tackle box, and the live bait bucket all in two handful's as I walked the one hundred yards out to the fishing spot.  The heavier of the two fishing rods was set up for live shrimp and a big red bober which floated over the sinker and had the hook tied half way in between.

Arriving at the end of land.  The tip of the spit of land reaching out into the clear blue waters of the gulf, I attached a flipping, live shrimp.  This ensemble was cast north, far out into the flats looking for speckled trout.  Then, using the middle weight rod, started casting a shiny mirror lure again to the north to the left and right of the floating bober.


I want to make mention here and repeat the fact that I am facing north.  Earlier, Upon arrival to the fishing spot, I had set down the tackle box and the blue, and white live bait bucket to the south side of the opening under some scrub trees.


A beautiful view of the inland waters with small green dotted islands all around, I fished, and fished not caring if I really caught anything or not.  Just enjoying the sun and the warm breeze from the East.

I was brought to reality instantly by a loud crash and thrashing in the tree above me.  Looking up, I saw feathers and stretching around could see the pointed beak and blue markings of a great blue harron .


"Nuts", I thought.  The good camera is back at the motor home.


"Cell Phone", was the next thought and reaching and stepping back to get a better view of the birds perch, he, or she, swooped to the ground not 10 feet from me.


Well, fishing went to the back burner and photography now came into play cause I am a better photographer than I am a fisherman to be honest.   We viewed each other for a good minute as I readied the cell phone to capture this beautiful bird. Click, Click, Click!  several images made, we still stood less than a first down marker apart.


"Sure wish I had the Nikon", I thought almost out loud


 Spotty sun and shade did not make for a great images, but felt proud to be able to capture this bird at such close range.  I was making friends with a bird that if I where  on my knees, would look me straight in the eye.  Tall and proud this bird stood, pacing to and fro, watching me watch him.

After a few minutes of making images of this four foot tall bird, I turned and resumed watching the red bober, and throwing the shiny plug.  First, throwing to the West, and then to the East, and back again dissecting the 180 degree arch in front of me. I would look occasionally back at the bird standing now less than eight feet behind me.  Fishing, bird.  Bird, fishing.  Then fishing, fishing fishing.


Then, for some reason, I turned and look back over my shoulder just in time to see the feathery blue head dive into the bait bucket and gulp down a couple of shrimp.


"Get out of there" I hollered.  "you *#*$(*#, scram and leave my shrimp alone."


By the time I took the three paces back to the tackle area, the great bird back away the same short distance.  Looking somewhat disturbed that I would change his supper arrangements.


Looking inside the eight inch diameter bait can, with its red lid laid open and back,  I could only see three swimming shapes.  Yes, he had eaten all but three of my one dozen shrimp in less time that it takes you to read this story.


Of course I eagerly latched the lid securely this time with the plastic clasp on the edge and laughed at myself as I visualized the past scenes as one would watch a replay on tv.  Again and again I created the vision of the that big bird bent over with his head in my bait bucket.  The more I reviewed, the bigger my smile got.
And,"closing the door after the horses got out" as my mother would say.  I just had to chuckle out loud at the situation.


For the next half hour, I fished & watched the bird.  He stood at a distance of 6 feet and watched me, looking occasionally at the bait bucket, then back at me like a street urchin looking for a hand out.   I kept a continued look out, and he kept inching in when I turned away, and inching back when I turned my head in his direction.   So I assumed this was not "his first rodeo" with a dumb fisherman that left the bait bucket unlatched,


 The thought sprang up, "the next time I go fishing in that location I will take the good camera with me, and if he shows up again I will also have a few extra shrimp to pay for his modeling fees.


But for the moments that followed  we just kept staring at each other.  Him watching me hoping that I would be kept distracted by fishing, and me watching him to not eat my three remaining baits.


"Pretty Smart, you dumb bird", I thought to myself.  "You out-foxed me once but not again."
But no sooner thought than it seemed as if it read my thoughts.
Spreading those five foot wings, he  rose straight up and flew directly over my head.


In a great "whoosh" of wings, and  with his head turned sideways, eye down,  I could have sworn I saw that yellow eye wink at me saying "thanks"!

January 1, 2012

 The RV Junkies Judy and I at the PPI convention last year.

wow another new year!  

The RV Junkies made the trip to Florida again an we are sure enjoying the warmer weather.  The old bones don't creak quite so bad when here.

   Left Elkhart on Christmas Day and made it to south of Nashville by 9:00 P. M.  Parked at a Cracker Barrel that was closed for the holidays. 

Awoke at about 4 a.m. freezin as we had not turned on the furnace in the RV so got things warmed up and left.  Great driving that time of the day since there is little traffic.  Traveled all day and made north side of Tallahassee by 5 p.m.  A night time visit to Big Oaks R V Park was as easy as always when we stop there.  It is in the right place distance wise to be one night stop on our way to central Florida.

Cold front poised to come through tonight.

A cold front came though this today as planned for, with a fair amount of "blow".  Blow is what the locals call the windy conditions when a front passes.  They complain about the cold. Yah Right! Cold being 60 degrees.  Just did some work outside at 7:00 A.M. in a pair of shorts, period and it felt like a spring breeze, but still took down the 6ft by 8ft sun screen that was attached to the awning that turns into a large sail in higher winds.

Wind has increased this afternoon and the temp gone down in the past hour or so.
 It is a bit breezy for shorts.
 Tried to fish in the marina a little while ago and it seemed like the wind knew I was there and upped the anti.  So back to the camper and an afternoon cup of coffee.

We did laundry and hung it out to dry on the PVC clothes line that I made to hang off the back ladder of the RV.  Due to the amount of clothes and weight, I discovered a need to redesign the rig.  Off to the hardware store again.  Now two more 3/4 PVC 10 ft pipes and a new series of elbows and T's await being added to improve stability.  Just realized no saw.  Nope, not anything, so will be headed back to the hardware for a tube cutter in the morning to finish the job.

Enough for today.  Will try keep things up to date.  So long and keep smilin'

B&J

7 days till Christmas

Here I am testing the Nikon remote which fires my Nikon 700 remotely.

  

As you can see, Santa is not impressed at all with my tech y gadgets. 

While, I thought it to be pretty neat to be able to fire the camera from across the room, he just sat and looked blankly back at me.  Guess compared to a flying sleigh  and reindeer  it is pretty lame.

Your Customers Are Not Impressed Either

Yes it is the same way with our clients and customers.  What is important to us as photographers generally falls on deaf ears when it come to our equipment, or technology in the eyes of clients or customers.  We can talk all day that we use a Canon Mark ll xyz, Or, that we have this or that.  It means nothing to them.  They are commissioning you for the result only,  and how they are treated during the whole time you work with them.  

What will impress them is the experience while they are with you.  Not just once, but throughout the various times of being together.

If emotionally you live "atop the mountain" and your ego overshadows the way you act or treat your client, don't expect them to be repeat customers no matter your level of expertise.  

If you are indecisive, and inattentive, they will not be back. Sort of like the old saying, "treat guests as family, and family as guests."  Your goal is to provide the feeling of the "pampered guest".  If you failed etiquette training...go get a book.  Because their feelings are what will bring them back again and again, and what's even more important they will bring in others.

There is more psychology to portrait photography than photography.  You must know your craft, that goes without saying.  Knowing to the point that you don't have to think about what your doing while your doing it.

Your customer will remember the experience long after the cost is forgotten. And they sure don't care what you used.

Some photographers say "I  have the GREAT Quality"??  Compared to what?

What is Quality 

Some words just have no real meaning.  Sort of like the word "Quality".  

That word is the most over used, empty word in advertising or speech when talking about the products you market. You don't have high quality, or the best quality.

What is Quality really?  

An under-exposed, off-color images might be better quality than a cave drawing.  

Or, your image might be as perfect as the Mons Lisa, but it really cannot be defined with a word.  It cannot be defined in print, it has to be proven by deeds.

Quality is fully in the eye of the beholder. One customer may like 2:1 ratio lighting while others like more drama, but it is your style that you are selling, not the quality.

Just don't use the word, period, but rather use what the service is that separates you from the pack.  If you have not created some, then create one.  

Always try to direct the thought of the customer to "what's in it for them" and that I am the only one that can give it to you.  Sell the sizzle, not the bacon.

  

The top photographic customers of today are ery sensitive to digital photography, cause they can do it.  They feel very smart that they too can create images.  How and what you create will make the difference if they are to be your life long customer or not. They will expect intelligence in your service, apparel, and the conditions around your business as well as your product.

Fall short in any of their minds ideas, and you will not gain a customer.  These are just some of the legs in the Marketing Of Your Business.  

Marketing as a whole is the  "Creating an Image or Feeling in the MIND of a potential customer of your business".  

Everything must go together to provide this impression.

Enjoy your Christmas Season, and be ready to start organizing and planning your business presentations for the next year.

Happy Holidays,

Bruce

Photographic Pricing in a real world for 2012

FIRST OF ALL ....please use this link and read the article on pricing as the author makes some very good points.  There are some points that I feel need rearranging, but it is a good read.

http://www.mcpactions.com/blog/2009/10/12/how-should-i-price-my-photography-words-of-advice-from-jodie-otte/

Now that you have read those views, I would like to offer mine.

I teach photography business from a slightly different perspective.  It is my belief the the first thing one needs to know prior to going into business is "what am I worth per hour"?  So how do you figure out what you are worth per hour.  If you become a greeter at Wal Mart you can expect $12.00 and hour part time with no benefits.
If you go into business, there you are gambling with your investment in equipment, advertising, support equipment such as backgrounds, reflectors, and props.  These items are purchased out of "future profits".  Said another way, you are starting out in the hole.

But, back to what your worth per hour and how it applies to your pricing.

I have a spreadsheet that I have developed over the years that lists ALL monthly expenses by type and what they are.  The total of all these "FIXED EXPENSES" are divided down to the Week, Day, and Hour.
There is also a feature that can be set up for the days and hours that you are open, but is not required to figure hour hourly fixed overhead.

So let say that your total monthly expenses are 2000.00.  This is low but easy to figure.
There are normally four weeks in a month, so 2000/4= 500 per week fixed cost.
Let's say you are open to do photography 5 days a week.  Yes..that is correct, it cost you 100.00 per day
Most jobs call for 8 hrs work, except photography, but we will use 8.  100. / 8 =around 12.50 per hour.
Use your own figures and you will see that it is much more that 12.50 an hour.

Now, if we want to work at poverty level, which is 36,000 a year for a family of four, that is 3,000 a month
750 a week, and 150 a day, or 21.00 per hour.  Adding the two together we are up to 33.50 per hour.
I would consider this to break even point.  Now add 5 and hour for new equipment. We are at 38.50 per hour
every hour, for 6 days a week.

The purpose of this exercise is to get new photographers to understand that your major costs today are not your camera, and your printing, but everyday living.  We have all seen the raise in milk prices, gas prices, bread prices, clothing prices, even utilities are up.

So how can you price your products if you don't know what you have to have per hour, per day, per week, and per month ? You are simply flying blind into a mountain.  A mountain of debt, burnout, and family disappointment.

However, once you know your FIXED HOURLY OVERHEAD, all you do is keep track of the hours you spend with or FOR a client / customer times your hourly fixed overhead, add the cost of the prints, an packaging, then add your profit to the total.  Remember that profit is not a dirty word..as that is what you will use to reinvest in better, or back up equipment, add to a savings account, and use to live daily.

Using the figures we played with here of 38.50 an hour, let's play act a job.  I will list the functions and the time.
Phone call.........15 min to book session
Prep time.......... 15 min getting ready for session
Session............. 1 hour..(60 min)..(cheap client)
Download time...15 min
Depending on your proofing presentation...downsizing, and spot retouch 20 images = another hour  60 min.
Taking the order.  .....one hour
Preparing and ordering from lab............30 min.
Order returns/prep for delivery.............30 min
Book keeping and banking...................30 min

So all of this adds up to 5 hrs and 15 minutes if I counted right.  So 5 x 38.50 - Your cost without buying prints is $192.50 as a break even starting point.  So your lab bill for this order is 30.00, you are now at $222..00 COST.  What are you going to charge?  Remember, there is no profit in the $222.

Another version:

So it takes 5000 a month.  That is 2000 fixed expenses, and 3000 poverty level income.
Let's just say you do 4 sessions a week. time 52 weeks in a year...is ...208 sessions.
5 k a month times 12 = is 60,000.000.
60,000 divided by 208 = 288.46 sale from each and every customer.
Using your figures, it is easy to figure what "Average Sale" is needed to meet your goal.

Your figures are going to be different and most likely much higher but these are just a couple of ways to look at the business side of photography.

But using your figures, it should not be that difficult to set up a price list for your average sale to equal the amount of your calculations.  So we have a 40 dollar session fee for one hour photography.  That leaves about 280.
Most times the average order will be 5 units.  1-810, 2-57, 16 wallets...5 units...and that is $56.00 per unit.
No matter how you slice the pie..this practice studio needs 56.00 per 810 unit if purchasing 5 units.
If only one unit is purchased it has to be $280 dollars for you to stay in business.  Of course you are not going to say your 8x10's are $280. each!   But you have to market your product and arrange your prices in such a way to realize that  level of income from every customer.

Yes, it takes time and effort to figure these things out using your own numbers, but here are two of the ways to make the decision of what your product is going to cost.  These are your numbers, it makes no difference what the guy down the street charges..  Do not use someone else's prices!  That will not work.  It don't matter..only your numbers matter

I am the B in B&J Consultants and I am available for business consultations just about anytime.  Contact me if you want to go further into this type of managing your business.  For a small investment into your future you can avoid the pitfalls of winging it on your own.

This was just thinking about a portrait session.  Work out the hours reqired to deliver a quality wedding album and you be greatly surprised.  I can promise that if you are spending 8 hrs on the wedding, you have 32 hours of back room work.  So using this practice studio  32 hours at 38.50....your break even point with no product purchased is $1232.00 as a cost.  I can all but promise that if your charging less than $2000. you are paying the bride to take her pictures.  Not actually, but there is no way anyone can spend 8 hours on a wedding, do the computer work, and all the details for less than that amount.

So put some think time in about your cost factors.  I know it will help you to be a happier photographer.
That is what January is for.  Set aside 3 hrs every day the second and third weeks on January and you will have the numbers to place your business on a profitable track for 2012.

BD Roberts, M. Photog. CPP, EICPP
B&J Consulting

Gettin Ready...Christmas time at the Mall

Here we go again.  29 days of 8 hours a day, 7 days a week in the Santa Booth taking photographs and printing on site with our new dye sub printer that is just beautiful to say the least.
Today has been super slow....but weekdays always are.  It should pick up in a little bit after folks have supper and come to the mall.

Multiple lighting not only in front, but in the back also..8 lights being used.  Fill is a ft white umbrella in "shoot through" position for total softness, and a small soft box to the left at 2/3rds stop brighter than the fill.  A good ratio for soft definition and light direction.  The rest of the lighting are small ac plug in flash units to light trees and background.  Have added another light on left in the back to act as separation and hair light.

We enjoy doing this type of photography although, not artisticly exciting, it is a good profit generator.  Just long hours and a daily grind though all of December until Christmas Eve...
This schedule does not leave any time for teaching and consultations, but keeps me out of trouble too.

I hope all have a great holiday season, and look forward to posting again in January.

Bruce

Getting ready for December

December is a wonderful month.  First cause it gets you ready for Christmas.  Then there is the fact that we have had a hard freeze and so we can say goodbye to most allergies.  But the best part if December is doing our, what Judy and I call our Christmas Gig.  And Gig is right.  After 10 hour days, 7 days a week for 27 days you feel like a frog that has just been gigged and all they wanted was your legs.

With our wonderful new dye sublimation printer tested and ready to rock and roll, we are set for Santa's arrival at the Mall.  This new printer just blows my mind.  The photographic quality is better than most chemical processed prints.  The color, contrast and saturation are dead on without a bunch of fiddling around.

We are even providing the convertible for him to arrive in.   Sure hope it don't rain..

Judy has added more and varied add on products this year.  Here are just a few of them.

 Frames and trains, snow globes big and small, some are musical, and everything is of good quality.

So this is were we will be from now until December 24th .  But just look at the fun we have.

Bringing out the smiles on the faces of those that believe is the greatest reward for this type of work.  It sure ain't glamorous, but Lord it sure is a reality check!.
So if your within driving distance of Elkhart, and the Concord Mall, drop by and say hello to Judy and I , and of course to Santa who is everyone's main man during this time of year.  And just so you know, this is the Real Santa. Come sit on his lap and if your a PPA member I will make your picture free of charge and even post it on Facebook for ya  *wink.

ya know, a good photographer would have more than a cell phone around when he needed it!!!

To all of our family and friends,

Best wishes to all in this holiday season.  Happy Thanksgiving,  May we all be thankful for where we live and what our families have done in the past year.
And of course Merry Christmas, please remember who's birthday it is, and send him best wishes too.


Bruce and Judy Roberts
Elkhart, Indiana